Heesen Yachts is proud to announce its participation at the Singapore Yacht Show April 27-29, 2012. “Asia is a growing market for the superyacht industry. The fact that an increasing number of superyachts (including our 37m semi-displacement Perle Noire) are making their appearance in the region is a sign of interest in this yachting destination” says Mark Cavendish, Sales Director at Heesen Yachts.
In order to strengthen its brand recognition in this market, Heesen recently exhibited for the second time at the Hainan Rendezvous and for the third time at the Shanghai International Boat Show. Heesen’s presence in Greater China is ensured by its Chinese representative based in Shanghai.
The attendance at the second edition of the Singapore Yacht Show is a new addition to the company marketing strategy to enhance the brand presence in South Asia. In this region the Dutch shipyard is working closely with Oh Kean Shen, Heesen authorized agent for South East Asia.
The Singapore show is quickly becoming one of the premiere yacht and luxury shows in the region by doubling in size this year and showcasing the most prestigious yacht builders. As the number of wealthy individuals grows so does the number of them embracing the luxury yachting lifestyle. In order to fulfill the needs of this growing community, Heesen Yachts is proud to offer its innovative, custom-built superyachts, which are all hand-crafted in Europe.
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