Moonen Yachts caused a considerable stir on the Friday of the Monaco show by staging a unique crowd event. At a carefully arranged time and strategically chosen location, up to 25 flash mobbers sprung into action – or to be more accurate inaction. The actors and actresses froze in place with a glossy Moonen brochure in front of their face, causing considerable astonishment and curiosity among all those who were present. "The level of market and public interest in the Moonen brand has increased a great deal over the past two years," explains managing director Emile Bilterijst. "Unprecedented at the Monaco show, this flash mob event celebrated our increased visibility in a unique way. It was also a moment of light-hearted fun amongst all the serious business being conducted."
After completing their ‘performance’, the members of the flash mob split off into groups to spread thought the show location with fashionable Moonen bags. More information, video footage and photos of the event can be found on the special website:
For more information, contact: Click here for the original press release
Moonen Shipyards bv – phone: 073 621 0094
Managing Director: Emile Bilterijst, emile.bilterijst@moonen.com
Sales: Robert Drontmann, robert.drontmann@moonen.com
Communication: Heleen van Hout, heleen.vanhout@moonen.com
Click here for the photo
